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Adam Ducquet

Managing Director, Marketing and Advertising

Entrepreneur of the Year - Strategic Digital Marketing Expert - Father of 4 Amazing Children - Mental Health Advocate

Adam Ducquet's Bio:

Adam was born on 31st October 1980 and grew up in both Sydney and Brisbane, Australia. He started his first business at 18 years of age, but it was Adam's third business venture, CARDPro, that took off globally. The company produced over 100 million smart cards per year, and at its peak, it employed 223 staff. Adam was instrumental in winning contracts to produce the Medicare Card in Australia, Fiji Drivers License, European Parliament Smart Identification Card, and David Jones Gift Cards. He also supplied businesses in over 80 countries. In 2015, CARDPro Group of Companies was acquired by its 200-year-old multi-national competitor, American Banknote Corporation (ABCorp, ABNote). From 2016, Adam founded the 121 Group of Companies and he himself acquired three leading digital marketing agencies in Melbourne, Sydney and Perth: Brand One (www.brand-one.com.au), Search Insights (www.searchinsights.com.au), and Nerdster (www.nerdster.com.au). 121 Group of Companies is now one of Australia’s leading digital marketing agencies, specialising in healthcare—including medical, dental, drug trials, IVF, skincare, PPE, and practice management solutions—as well as fashion brands, mining, construction, and renewables. As Managing Director of 121 Group of Companies, Adam employs over 40 staff across three countries to deliver digital-marketing-related services in SEO, SEM (pay-per-click), social media, email marketing, web development, brand strategy, and conversion rate optimisation.

Adam Ducquet's Experience:

  • Founder at Project Maximum Pty Ltd

    January 2020 - Present | Melbourne Australia

    Project Maximum Pty Ltd a social enterprise, was founded on the principal of creating more awareness around mental health, in particular suicide prevention. Adam founded Project Maximum, in memory of his late brother Kristen Ducquet who took his own life at age 22, after battling with mental illness for many years.

  • Managing Director at 121 Group Pty Ltd

    January 2016 - Present | Melbourne Australia

    As Managing Director, Adam oversaw the acquisition of three leading Digital Marketing Agencies, across Australia. Including Search Insights, Brand One and Nerdster. After acquisition, Adam's role includes the integration of agencies within the group, as well as ongoing strategic client growth and team deliverables.

  • CEO at CARDPro Group of Companies

    January 2003 - June 2015 | Shenzhen, China

    As Founder and CEO of the CARDPro Group of Companies, Adam was responsible for the inhouse manufacturing plants, in both Melbourne Australia and Shenzhen, Huizhou China. Employing 223 staff across 6 countries.

Adam Ducquet's Education:

  • Anglican Church Grammar School

    1990 – 1997

Adam Ducquet's Interests & Activities:

Sailing - Scuba Diving - Travel - Wine/Food - Mental Health Awareness




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